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OpenAI has shipped an 'Intelligent UI' update to ChatGPT that enriches responses with inline images, data visualizations, charts, and interactive buttons, moving the interface significantly beyond plain text output. This update is tied to GPT-6 capabilities and represents a shift toward ChatGPT functioning as a dynamic, composable UI layer rather than a simple text terminal. For developers building on top of ChatGPT or designing products that mirror its interaction patterns, this sets a new baseline expectation for rich, multimodal response presentation. It also raises the competitive bar for third-party chat interfaces and assistant products that have not yet integrated visual response elements. Developers should evaluate whether their own API-based implementations need to surface similar richness to remain competitive in user-facing products.