Adobe Goes All-In on Agentic AI with MCP Support and Firefly Assistant Updates

Adobe has announced a sweeping agentic AI push at Adobe Max, including support for the Model Context Protocol (MCP) and major updates to its Firefly AI assistant across Creative Cloud applications. MCP integration means Adobe's creative tools can now participate in standardized agentic workflows, allowing external AI agents to invoke Adobe capabilities as part of larger automated pipelines. Firefly updates bring enhanced generative and editing capabilities to Photoshop, Lightroom, and Premiere, with improved removal tools and AI-assisted content manipulation. For developers building creative automation or integrating design workflows into agentic systems, Adobe's MCP adoption is particularly significant — it positions Creative Cloud as a node in the broader agentic ecosystem rather than a siloed application. This also accelerates the trend of non-AI-primary software companies adopting open agentic standards.